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Ben's Pretzels is the First Soft Pretzel Company to Launch Mobile Ordering

Amish-Inspired Pretzel Company Pioneers Mobile Ordering:

Ben’s Soft Pretzels is the First Pretzel Company to Allow Customers to Order On-the-Go via a Mobile App

GOSHEN, Ind. (April 2, 2018) – From humble Amish beginnings to leveraging the power of mobile marketing, Ben’s Soft Pretzels is the first soft pretzel company in the country to offer pretzel fanatics the ability to order on-the-go via their mobile device. Through the Ben’s Soft Pretzels mobile application, customers can skip standing in line and quickly place their order and then pick up their pretzels at the closest Ben’s Soft Pretzels bakery. An introductory 5% discount on all orders placed on the mobile app will entice pretzel lovers to give mobile ordering a try (see for terms and details).

Ben’s Soft Pretzels’ real estate partnerships with retail giants such as Walmart, Meijer, Simon Properties and others mean that customers can order a fresh baked pretzel while they are are browsing in the sporting goods section of Meijer, getting new tires at the Walmart Auto Care Center, or while shopping at their favorite mall retailer.

In addition to mobile ordering, the Ben’s Soft Pretzels mobile app gives guests more ways to engage with the brand. Users are able to locate their nearest bakery, take advantage of special deals and coupons, send a gift card to a friend, and earn a 6% loyalty reward for future purchases. Customers can also get a free pretzel when they download the app (see for terms and conditions). The mobile app can be downloaded by texting the word "Bens" to "555888."

“We couldn’t be more excited to help our raving pretzel fans order on-the-go,” said Brian Krider, Co-Founder of Ben’s Soft Pretzels. “One of the best parts about being in this business is the ability to connect with our guests through our product. Now with the addition of mobile online ordering, we can foster those connections outside of the bakery and show our gratitude through the loyalty rewards program.”

The launch of mobile ordering comes in advance the company’s fourth annual National Pretzel Day fundraiser. On April 26, National Pretzel Day, pretzel lovers across the country can gather at Ben’s Soft Pretzels to redeem a free pretzel in exchange for a $1 donation to Intrepid Fallen Heroes Fund. The soft pretzel bakery has raised more than $100,000 in previous years.

There are currently more than 75 Ben’s Soft Pretzels bakery locations in eight states. In addition to traditional locations, Ben’s Soft Pretzels can be found in numerous professional, collegiate, and semi-professional sporting stadiums throughout the country including the University of Notre Dame, University of Michigan, Auburn University and Bankers Life Fieldhouse, which is home to the Indiana Pacers.

About Ben’s Soft Pretzels

Ben’s Soft Pretzels is home of the World’s Greatest Soft Pretzel. One bite will forever change your perception of what a pretzel should taste like. Our nearly half-pound of fluffy, buttery, melt-in-your-mouth artisan pretzel goodness is based on an Amish-inspired recipe and features imported German pretzel salt and 11 gourmet dipping sauces to choose from. Our quick-serve soft pretzel franchise opportunity offers a simple business model with prime real estate locations and a cost-effective distribution system. Founded in 2008, Ben’s Soft Pretzels has become one of the nation’s fastest growing soft pretzel franchise with 75+ locations in eight states.

Media Contact: Stephanie Krol, Stephanie Krol Public Relations, or (773) 580-9726