top of page
Featured Posts

Ben’s Soft Pretzels Expands Presence in Collegiate and Professional Sporting Venues

Ben's Pretzels University of Louisville

Ben’s Soft Pretzels Expands Presence in Collegiate and Professional Sporting Venues

Amish-Inspired Pretzel Bakery Announces Partnerships with the Arizona Cardinals, Florida State University, Texas Christian University, and the University of Louisville to Handcraft Fresh Pretzels for Fans

GOSHEN, Ind. – (September 17, 2018) – With the goal of enhancing the fan experience by handcrafting fresh, made on-site pretzels, sports fans at select University and NFL arenas are cheering for more than just their favorite team as Ben’s Soft Pretzels rolled into new venues this season.

Ben’s Soft Pretzels, one of the fastest growing pretzel franchises in the US, has announced it has added to its existing athletic partnership roster by aligning themselves with the Arizona Cardinals, Florida State University, Texas Christian University, and University of Louisville athletic departments, to serve Ben’s famous fresh, soft pretzels at sporting events year-round.

The new partnerships join Ben’s Soft Pretzels’ existing athletic partnerships with: Indiana Pacers basketball; University of Notre Dame football, basketball and hockey; University of Michigan football and basketball; Auburn University football and basketball; University of Wisconsin football, basketball and wrestling; Purdue football; Indiana University football; Murray State University basketball; South Bend Cubs minor league baseball; Gary SouthShore RailCats minor league baseball; and the Schaumburg Boomers minor league baseball team.

With its simple and flexible business model, Ben’s Soft Pretzels has become known for establishing its presence in high-traffic areas such as sporting venues, shopping malls, and Wal-Mart and Meijer supercenters.

This season, Ben’s Soft Pretzels will expand its existing lineup of college and professional sporting partnerships with the addition of:

Arizona Cardinals:

Ben’s Soft Pretzels is pleased to announce a partnership with Craft Culinary Concepts, which will be fresh baking Ben’s Soft Pretzels at the University of Phoenix Stadium, which is home to the Arizona Cardinals football games and other events throughout the year. This will be Ben’s Soft Pretzels second professional sporting venue and their first National Football League (NFL) team stadium.

Florida State University:

Ben’s Soft Pretzels has entered Florida State University in Tallahassee to serve ACC fans fresh pretzels at Doak Campbell Stadium for all home football games. A signature shaped “FSU Spear” pretzel will be available to fans, as well as traditional pretzels.

Texas Christian University:

Ben’s Soft Pretzels has partnered with the Big 12’s Texas Christian University to serve fresh pretzels at Amon G. Carter Stadium for football games in Fort Worth.

University of Louisville:

Ben’s Soft Pretzels is now serving pretzels at the University of Louisville Cardinals Stadium.

“There’s nothing better than cheering on your favorite team with a warm, fresh Ben’s soft pretzel in hand,” said Scott Jones, CEO and co-founder of Ben’s Soft Pretzels. “The addition of partnerships with these great schools and a NFL team allows us to further our mission to deliver the world’s best pretzels to sports fans across the nation.”

About Ben’s Soft Pretzels

Ben’s Soft Pretzels is home of the World’s Greatest Soft Pretzel. One bite will forever change your perception of what a pretzel should taste like. Our nearly half-pound fluffy, buttery, melt-in-your-mouth artisan pretzel goodness features imported German pretzel salt and 11 gourmet dipping sauces to choose from. Our quick-serve soft pretzel franchise opportunity offers a simple business model with prime real estate locations and a cost-effective distribution system. Founded in 2008, Ben’s Soft Pretzels has become one of the nation’s fastest growing soft pretzel franchise with 85+ locations in ten states. For more information visit

### Media Contact: Jillian Koeneman, Vice President of Marketing or 574-970-2188 x705