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Ben's Pretzels Opens First Theme Park Location

Ben’s Soft Pretzels Makes a Splash with First Location Inside a Theme Park

Multi-Unit Franchisee Opens Pretzel Bakery Inside Holiday World and Splashin’ Safari in Santa Claus, IN

ELKHART, Ind. (June 17 2020) – Ben’s Soft Pretzels has once again expanded their business model by partnering with theme parks in the brand’s quest for World Pretzel Domination. A new pretzel location at the Holiday World and Splashin’ Safari in Santa Claus (IN) is the pretzel company’s first location inside a theme park and came to fruition as a result of their membership in the World Waterpark Association and The International Association of Amusement Parks and Attractions .

When considering who would be the ideal candidate to operate this new location, Ben’s Soft Pretzels chose Ron Williams, a multi-unit franchisee and previous “Franchisee of the Year” to lead the charge. Williams operates 3 traditional locations in Indiana and Kentucky, in addition to two stadium venues, as well as a mobile food trailer.

Pretzel fans at Holiday World can enjoy a legendary, nearly half-pound, Jumbo Soft Pretzel with imported German salt along with a variety of sweet and savory hand-dipped sauces.

“I am honored and excited that we are able to be a part of the Holiday World experience. Our team at Ben’s would like to thank park management for allowing us to serve park guests hot, fresh, buttery Ben’s Soft Pretzel inside the park. We are looking forward to being a park of the Holiday World team,” said Ron Williams, Multi-Unit Franchisee, Ben’s Soft Pretzels.

“The Ben’s Soft Pretzels Family could not be more excited to serve pretzels at one of the most legendary parks in the world. Holiday World and Splashin' Safaris a perfect fit for our world famous soft pretzels. Two of the most exciting Indiana brands coming together to offer the best visitor experience. If I was a kid today and knew I could get a Ben’s Soft Pretzel right after riding the Thunderbird, I would never go home!,” said Brian Krider, Co-Founder of Ben’s Soft Pretzels.

About Ben’s Soft Pretzels Ben’s Soft Pretzels is home of the World’s Greatest Soft Pretzel. One bite will forever change your perception of what a pretzel should taste like. The nearly half-pound fluffy, buttery, melt-in-your-mouth artisan pretzel goodness features imported German pretzel salt and 11 gourmet dipping sauces to choose from. Founded in 2008, Ben’s Soft Pretzels has become one of the nation’s fastest growing soft pretzel franchises with 110+ locations in 10 states. For more information visit and connect with Ben’s Pretzels on Facebook, Instagram, and Twitter. #worldpretzeldomination


Media Contact: Jillian Koeneman, Vice President, Ben’s Soft Pretzels,, 574-970-2188 x705

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