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Indiana’s Own Ben’s Soft Pretzels to Serve Jumbo Soft Pretzels at Lucas Oil Stadium

INDIANAPOLIS, Ind. (August 15, 2019) – Ben’s Soft Pretzels franchisee Amee Baker has inked a deal with Centerplate, the prime concession operator, to serve legendary Ben’s Soft Pretzels at Lucas Oil Stadium.

Hungry fans can tackle a traditional Jumbo Soft Pretzel at most Lucas Oil Stadium events, including all home Indianapolis Colts games. All of the pretzel dough is made on-site throughout the event and each pretzel is hand crafted and served hot and fresh. Nothing frozen or stale.

Ben's Pretzels at Lucas Oil Stadium

The location at Lucas Oil Stadium will be operated by Amee Baker and her crew. “Amee is a true asset to our brand. Her and her team know what quality is and they are dedicated to ridding the world of inferior pretzels. Amee, a native of Terre Haute, is a Hoosier who is passionate about making a difference as a woman business owner,” said Brian Krider, Co-Founder and Managing Partner at Ben’s Soft Pretzels.

Amee and her crew are no strangers to Lucas Oil Stadium, having been season ticket holders for more than 15+ years. They live and breathe Indianapolis Colts football and are excited to bring the world’s best soft pretzel to the fan experience.

Lucas Oil Stadium is the Amish-inspired pretzel brand’s 23rd venue location, with additional locations to be announced soon. Ben’s Soft Pretzels is set to add to their Indiana reach with two new locations opening soon at the Indianapolis International Airport (IND).

Passionate about serving the world's best pretzel, Ben’s Soft Pretzels has been bringing its doughy goodness to the public since 2008. The bakery’s proprietary mix is hand rolled with imported German pretzel salt and the final result is nearly two times the size of other soft pretzels. In addition to Ben’s signature Jumbo Pretzel and legendary Pretzel Dog, the bakery also offers pretzel bites, Pretzel Pockets, and Pretzel Stix, served with more than eleven different dipping sauces including house-made sweet mustard, cheese, and a variety of sweet options.

About Ben’s Soft Pretzels

Ben’s Soft Pretzels is home of the World’s Greatest Soft Pretzel. One bite will forever change your perception of what a pretzel should taste like. Our nearly half-pound of fluffy, buttery, melt-in-your-mouth artisan pretzel goodness features imported German pretzel salt and 11 gourmet dipping sauces to choose from. Our quick-serve soft pretzel franchise opportunity offers a simple business model with prime real estate locations and a cost-effective distribution system. Founded in 2008, Ben’s Soft Pretzels has become one of the nation’s fastest growing soft pretzel franchise with 100+ locations in ten states. For more information visit


Media Contact: Jillian Koeneman, Vice President,, 574-970-2188 x705

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