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Our Why

We believe in strengthening families and uplifting spirits. We believe hard work pays off and at the end of a long, hard day you deserve to eat something delicious and comforting, with love baked into each bite. We believe that in today's hectic world, it's time to get back to our roots; a more simple, wholesome time. We just happen to make the world's best pretzel. 


Our vision is to grow the Ben’s Soft Pretzels brand while maintaining and inspiring good stewardship and blessing others with opportunities to pay it forward.


Ben’s Soft Pretzels provides a unique Quick Service Restaurant opportunity that is focused on helping franchise partners grow a successful business.  We are committed to provide a simple formula that is easy to start, grow, and maintain.  Our path to success is made up of dedication and persistence coupled with a fun loving spirit and passionate heart.

We Support

We believe in supporting and honoring our nation's heroes, for whom we are forever grateful. Each year in April and October we partner with the Intrepid Fallen Heroes Fund to raise funds for worthy heroes in need. To date, the Ben's Soft Pretzels family and our customers have raised thousands and thousands to support this great organization.  

On the local level, we have also pledged our support to Ryan's Place and Teen Challenge

Ben's Soft Pretzels New Product Photos - Jalapeno - 12
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